Sportivate was a national participation programme, funded by Sport England, which ran from 2011 until 2018. It provided a range of attractive, accessible and sustainable sporting activities for 11-25 year olds, primarily targeting those who undertook little, or no exercise.
The programme was co-ordinated by us in Tyne & Wear. The final figures showed that approximately 26,000 young people from across the sub-region attended at least five of their six sessions, hugely exceeding the target set by Sport England.
Sportivate had a significant impact on the lives of young people in Tyne & Wear and led to a large number of inactive young people becoming much more regularly active following their involvement in the programme.
During 2017-2018, 266 activities were delivered, engaging 2579 participants. One of the activities which was successfully delivered in 2017/18 was Us Girls Do at Nunsmoor Community Centre in Newcastle.
The Us Girls Do project was established in response to demand from local young women from black, Asian and ethnic minority groups who wanted to get more involved in sport and physical activity.
Consultations with the potential female participants ascertained the types of activities that they were keen to take part in. The Sportivate sessions were then established and promoted, which included boxing, boxercise and fitness classes. Being mindful of cultural sensitivities, all of the activities were delivered by female coaches/instructors, in a female only environment.
Following the six week blocks of activities, the participants were encouraged and assisted to continue their involvement with sport in a number of ways.
"Some of the participants progressed onto activities such as fitness, netball and swimming, others with the support of EMTEP and Northumbria University Sports Development have pursued fencing and sabre, attending international tournaments. In addition, some of the BAME young women have now undertaken activator courses to support the future delivery of activities within the local community."
- Wajid Hussain, Ethnic Minorities Training and Education Project (EMTEP)