The collection of data and market research plays a critical role in developing strategies and planning activities. It can also be used to validate investment or build funding applications.
There is a wealth of information that helps us to identify why people take part in sport and physical activity, what keeps them engaged and where they exercise.
Below are links to a number of resources that are freely available to access. If you would like any support in using the tools, please contact our Insight team at firstname.lastname@example.org