The collection of data and market research plays a critical role in developing strategies and planning activities. It can also be used to validate investment or build funding applications. 

There is a wealth of information that helps us to identify why people take part in sport and physical activity, what keeps them engaged and where they exercise. 

Below are links to a number of resources that are freely available to access. If you would like any support in using the tools, require any further information or insight on specific health and activity data within Tyne & Wear. Or would like assistance in gathering local data in relation to health, well-being clubs and sporting opportunities, our team can assist with bespoke requests for creating surveys and conducting desktop research. For more information on this service, please contact our Insight team at

Quarterly Performance Data

This page contains performance data which we produce and publish on a quarterly basis to provide our partners and stakeholders with insight about various areas of our work.


Community Insight Tool

Sport England have created a new Local Insight Tool, powered by OCSI Local Insight mapping, enabling users to view data at various geographies. In addition, users can also map dozens of other open data sources, providing insight into a wide range of socio-economic and demographic data down to the neighbourhood scale. Reports summarising the socio-economics of various local areas can also be freely downloaded. Click below to access the tool


Active Lives Online

The Active Lives Survey is a way of measuring sport and physical activity participation levels across England. It was introduced in November 2015, replacing the Active People Survey. Click below to access the tool.


Active Places Power

Click the button below to access an interactive mapping and reporting tool provided by Sport England for those delivering community sport.


Sport England Youth Insights

This Sport England review into young people's lives, found that sport needs to adapt how it presents itself to broaden its reach, to increase the proportion of young people regularly participating in sport and physical activity.


Economic Value of Sport

All local authorities in England can demonstrate how sport benefits their economy using the tool.


Market Segmentation

Sport England has developed nineteen sporting segments to help us understand the nation's attitudes to sport, their motivations and barriers.


Active People Survey (APS)

The Active People Survey identifies how participation varies from place to place and between different groups of the population.