Promoting Sport Toolkit launched
Sport England has created a free, easy-to use Promoting Sport Toolkit designed to help clubs, sports development officers and volunteers promote their sport or activities.
The toolkit is designed to help anyone working in sport – paid or unpaid - produce high quality campaigns and marketing material such as posters, leaflets and flyers that can be used to promote sport.
The Toolkit includes:
- Over 500 community sport photos
- Guides on how to use different promotional techniques including direct mail, press, advertising, and events
- Advice on how to target specific audiences
- A calendar of sporting events and campaigns throughout the year
Early feedback has been overwhelmingly positive with 70% of users describing the Toolkit as good or great. In fact Magdalen Park Lawn Tennis Club in London, said:
"We think this toolkit will prove really useful. It will make it much easier for sports clubs like ours to promote themselves better and attract new members. The photography and how-to guides will help save time, money and effort - which is great!"
Remember, the Promoting Sport Toolkit is a completely free resource.
The Promoting Sport Toolkit is available online at www.sportengland.org/promotingsport.
