Sir Paul McCartney calls on the British public to support ParalympicsGB
Published 03 July 2008
Sir Paul McCartney has launched a £2 million fundraising campaign for ParalympicsGB to support athletes heading to the Beijing Games, as well as to invest in the future of disability sport in the UK both in the run up to London 2012 and beyond.
As part of the campaign, a television advert has been created and can also be viewed at www.bt.com/paralympicsGB.
The advert, a brand ad for ParalympicsGB, created by Team Saatchi and directed by Luke Scott, Ridley Scott’s son, has Sir Paul’s iconic Live and Let Die as the soundtrack. Featuring a number of established and emerging athletes with a disability, the film is a moving and inspiring piece that not only shows the skill and ability of the athletes but also the excitement of competing. The second ad, a charity appeal featuring Sir Paul himself asking the British public to make a donation to ParalympicsGB, will be screened from July 7.
Sir Paul said: “I met leading Paralympic equestrian Sophie Christiansen and was completely blown away by her skill, dedication and the fact that she had won a world championship gold medal for Britain, so I felt I had to do something. My suggestion was simple why not create an ad that would highlight the work of ParalympicsGB and call on the British Public to donate much needed money. It was the start of a truly amazing effort from all those involved most of whom gave their time for free.”
ParalympicsGB provides crucial and fundamental support to all competing Paralympic athletes. From nurturing talent, supporting coaches, providing medical and sport science support, acclimatisation and training facilities, to financing travel to competition, ParalympicsGB needs money to make sure this inspirational team of athletes is able to train and compete at the highest level.
