Sport Conference considered implications of new strategy for Tyne & Wear

Please click here for all the photos from the conference. 

Changing people's behaviour is crucial to getting Tyne & Wear more active, was the key message of a sport conference held in Newcastle.

Over 100 people working in sport attended the Ahead of the Game conference to discuss how sport and physical activity in Tyne & Wear could improve in the future, in order to get more people more active.

The conference was held at Kingston Park in Newcastle and discussions included how to increase physical activity levels and how to attract new funding to the area that is being made available to tackle inactivity.

Ian Simon, executive director of the conference organisers Tyne & Wear Sport said: "We were fortunate to have some very influential key speakers including Olympian Craig Heap and Mike Diaper OBE from Sport England. A key message from the event was the importance of changing people's behaviour towards sport and physical activity, in order to have an impact upon increasing physical activity levels."

Latest figures from Sport England Active Lives survey show that more than a quarter of the population in Tyne & Wear are doing less than 30 minutes of physical activity each week.

Kerry Nesbitt from North Tyneside Council attended the conference and said, “The conference has been of value to me as it has given me more understanding of the basics of the new opportunities to tackle inactivity. The knowledge and understanding I have gained from the conference has given me more clarity of investment opportunities.”